Internet Domination Strategies IDS
Local Search Engine Optimization
San Antonio and New Braunfels Texas
Small Business Guide To Websites And The Internet
Every company that I have met with are experiencing the same problem, nationaly optimized website, their Alexa.com rank has either stayed static or improved but their website’s traffic is decreasing. One of my nationally optimized website has improved 2 million positions and yet traffic has decreased by 53% as compared to 2010. The root cause of this phenomena is millions of websites are being created each day and internet searchers paradigm has changed.
Searchers today are changing their searching habits to local and regional emphasis. Additionally websites that are being created today are being optimized for local and regional searches. My analysis indicates this paradigm shift has been occuring for the last three years and I predict it will continue.
For years SEO professionals notoriously worked as contractors on websites which is usually very expensive. In an effort to reduce cost the demand for inhouse SEO professionals by companies has increased by 1000% nationwide over the last three years. Sadly when these positions are filled these companies are back soliciting for a new professional six months, or more, later due to the failure of the hiree to produce results. The root cause of this phenomena is the failure to adjust to the searching habits of consumers which has shifted to local and regional searches. My inner drive is to dominate the internet, ergo the name, and therefore my clients will embrace my plan of attack which is a local and regional strategy.
Internet Domination Strategies is a company, from its inception, designed to provide expert services for the Internet Marketing Field. Below is a presentation that I was the third speaker after the VP of Marketing of Ingram Micro and Avaya at Dreamforce 2010. Please fast forward approximately 27 minutes to get to my part.
Because for many years web designers have short changed you when they created websites that under performed or were a complete waste of money I have decided to set the record straight. For starters the internet is called "The Information Highway" for a reason. Web designers, that are not internet marketers, want it to be the "Entertainment Highway" and thus sold you a worthless website that really looks good to them. This is due to them believing your website is an artistic expression of them.
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Do not get me wrong because websites need to look good but not at the cost of thousands of dollars to a graphic designer. The most important part is quality and accurate content and I mean content beyond what the searcher needs. The reason for this is you must completely satisfy their need for information or they will go elsewhere to get it. Thus the last website they visit is the one that gets the lead.
This is caused by designers who want the viewer to conform to their ways of doing things. Yes I know that 90% of the websites out there, for businesses, are irritating. If you are tired of that contact me by my contact form.
Visit my Testimonial Page for a reccomendation.
New Braunfels Texas 78130
Call 1-830-358-8877
